CatapultScale

FOR DTC FOUNDERS DONE PLATEAUING ON META

Become the brand your competitors can't catch.

Your next ad is built before your last one dies. So you never scramble for a fresh ad again, and you never stall on the plateau that traps the brands around you.

01

Built from the proven survivors in your category, the rare ads still running on real spend while the rest die in days. That is the structure we reverse-engineer for you.

02

Enough fresh, proven-pattern creative to keep every ad set fed, scaled to your spend. So the shelf refills before your current winner fatigues.

03

First ads live in days, not weeks.

Get my free Scale Audit →

A teardown of where your growth is capped, plus the exact category-winners we would rebuild for you. No account to connect. No cost. No pitch. Yours to keep either way.

Bas Rijksen, founder of Catapult Scale

Built by Bas Rijksen.

Built a DTC supplement brand past $1M+ in revenue. 13 years writing cold-traffic conversion copy for 7- and 8-figure DTC brands. One named human, accountable for every account.

One ad carries you for about two weeks. Then it fatigues, your returns slip, and behind it sits nothing. So you scramble: new briefs, more revisions, another round of approvals, all from a cold start. You have done this a dozen times this year.

You were rate-limited, not outclassed.

Meta now reads the ad itself to find your buyers, and it wants 8 to 15 fresh ones per ad set, fed constantly. No person clears that bar with more hustle.

So we feed the shelf instead. Your next ad gets built before your last one dies, rebuilt for your product in your own customers' words, refilling faster than Meta can burn it down. You approve every one before it ever sees your account.

You scale while the brand across the street stalls. That is the founder nobody catches.

You are not out of talent. You are out of supply.

The algorithm changed under your team. Most brands still have not caught up.

You hired good people. They are not the problem. Meta changed how the game is won, and the brands pulling away from you did not find better staff. They stopped relying on staff for volume.

Targeting used to decide who saw your ad. You picked the audience, Meta delivered, your creative rode in back. Not anymore. Meta now reads the creative itself to decide who sees it. Your creative is the targeting now. The ad is the audience.

And the algorithm is hungry. It does not reward one perfect ad. It rewards a steady feed of fresh ones, 8 to 15 per ad set, minimum. A good team, in-house or agency, ships 8 to 12 a month. The algorithm wants triple that, every month, forever.

So watch what happens. You find a winner. It fatigues in about 14 days, like every winner does.

You reach for the next one and the shelf is bare.

Now you are swiping competitors, panic-testing whatever is half finished, watching your numbers slide while the next batch crawls through briefs and approvals. By the time it ships, the angle is already cold.

That gap, the empty shelf between one winner dying and the next one loading, is the whole problem. It is a supply problem. And you cannot out-work a math problem. You can only change the math.

Here is life on the other side of the plateau.

Your shelf is never bare again.

A fresh proven ad is loaded before your best ad fades. The shelf behind your winner is never empty again.

Picture the day the scramble ends. Fresh, proven ads keep landing behind your winner at the volume Meta actually wants, so an ad never fatigues with nothing ready behind it. You stop guessing what runs Monday, because the next one is already on the shelf.

And you do it without one new hire to manage, one brief to write, or one editor to chase. The work just lands on your board, built for your product in your own customers' words, waiting for your yes.

Here is that shelf filling, week by week.

Illustrative. Week one your first ads land, by week four your first winner is proven, by month three a fresh proven ad is always loaded. Not a single client's results.

A fresh proven ad is loaded before your best ad fades. Every single week.

Before we go further, read this part slowly.

You did not lose your touch. The game changed under you.

Your winners do not last the way they used to, and somewhere you started to wonder if the problem was you. It is not. You and your team can be great at the work and still come up short, because the platform now burns through ads faster than any group of people can produce them.

You were never failing. You were being asked to out-produce a machine by hand.

The competitors pulling ahead of you did not get more talented. They got more supply. The day you stop feeding a volume game by hand is the day you stop falling behind in it. That is the founder nobody catches.

Get my free Scale Audit →

No call, no account access. The audit is yours to keep either way.

So where do the winners come from?

We start from the ads your market already proved. Then we keep your shelf full.

Most teams guess at the next winner, then wait two weeks to find out they were wrong. We do not guess. We read the one scoreboard on Meta that cannot be faked: run-time.

On Meta, a loser dies in days. So an ad still running at 200, 300, 500 days is not luck. It is a money-printer the brand cannot switch off. Right now, in your exact category, those long-runners are sitting in plain sight in the Meta Ad Library, and we find them by how long they have survived.

No one on a payroll reads ads this way. Watch the engine work.

A look inside the engine: how it reads the live ads in your category, finds the long-running survivors, reads why the top one keeps winning, and turns that proven structure into your own ad.

Inside the engine

The winning structure in your category is already proven. We rebuild it around your fresh angle, and it becomes your ad.

No guessing. No gut calls. We start only from ads that have already proven they sell, with real money, for months. Then we read why, and build you one off the same bones.

Scroll
01 / FIND

First, the engine reads every ad your competitors are running. Every week.

Not just your own ads. It scans your whole category, finds the competitors that matter, and re-reads every ad they run.

Public Ad Library
Reading live
Greenwake 7 competitor accounts, found and verified this week
Real brands, not copycat pages Ranked by how hard each one spends Re-checked every week
Reading every live ad across all of them, ranked by how long it has run.
02 / THE SURVIVORS

Most ads die in a week. These did not.

8 brands . 15 to 20 survivors . each past a 45-day still-live bar

A pattern only counts as proven when it shows up across 3 winners, in 3 different brands. One lucky ad is not a pattern.

03 / WHY IT WINS

Finding the winner is easy. Reading why it wins is the hard part.

Two things carry the win: the angle and the structure. The engine tells you how confident it is about each, and when it cannot tell exactly why an ad won, it says so, instead of dressing a guess up as a winner.

The angleThe one idea carrying the win. The hardest thing for a rival to copy.On this winner: for people who push their body hard, not another label full of ingredients nobody reads.
The structureHow the ad is actually built. The order of moves that stops the scroll, earns belief, and sells.On this winner: it opens on something that breaks the scroll, you watch a real person already living the result, then the product shows up as the thing that gets them there.
04 / THE CRAFT

The angle and the structure win the auction. Then the engine strips 15 more layers off the winner. The ones your eye sees but never names.

Your best editor reads three of these on a good day and feels the rest. The engine measures all fifteen, on every winner. Not "energetic", 162 words a minute. Not "the product shows up", the exact second it appears.

A live winning ad being read layer by layer
A live winner
Still running
READING . . . 15 / 15 LAYERS MEASURED · READ 9/10
What you're watching
FormatThe ad shape that earned the spendSettingA real place, not a setActorThe face a stranger believesWardrobeLived-in, not proppedLookThe light and color the eye trusts
How it holds you
HookThe first three seconds that stop the thumbCut rhythm1.8 cuts a second, countedPacingWhere it floors it, where it breathesVoice162 words a minute, rising pitchEmotionconcern, skepticism, relief, desire, urgency, frame by frameMusic bedthe track under it all, read too
How it sells
MechanismThe how-it-works a skeptic buysProofThe demo, the receipt, the resultProduct revealenters at second 7, measuredOn-screen textThe words it burns on screen

No one on a payroll watches an ad this closely. No payroll has the hours for that. The engine reads all fifteen, every time, on every winner in your category.

We keep the build, never the words. The proven structure, rebuilt for your product.
Every line is checked against the original, so none of the competitor's words slip through.
05 / BECOMES YOURS

The proven structure becomes your ad.

The survivor
A structure proven over months of real spend
The exact moves that kept it alive, month after month.
Yours
Your words. Your brand.
The same winning structure, built for your brand, ready to run.
06 / IT KEEPS WINNING

Then it never stops. Every week, on your own numbers.

Every week
We match your real Shopify sales to your real Meta spend, and rank every ad by what is actually making you money.
Every day
We cut the ads losing money and scale the ones that sell.
Always
We have your next winner ready before the current one fades, and keep your own ads from competing with each other.

You are not buying an ad. You are buying your next winner. And the one after that. Off your own sales, on the number that pays you.

That is the engine. It does not stop after one win. It keeps your shelf loaded, week after week.

Your market in. Fresh winners out, every week.

Real ad data observed from the public Ad Library on the date of review. Run durations are rounded down and reflect how long each ad had been live, not a guarantee of performance. This is independent analysis and commentary. We model creative structure only. We never copy another brand's words, claims, or assets.

Ritual · 500 days live
RYZE · 298 days live
BiOptimizers · running now
Ritual Oils winning ad Ritual Oils · 274 days live
SpoiledChild winning ad SpoiledChild · 219 days live
LMNT winning ad LMNT · 167 days live

Real ads, pulled live from the Meta Ad Library. We do not invent what might work. We start from what already does.

All brands shown are the property of their respective owners, displayed for analysis and commentary only. Catapult is not affiliated with, endorsed by, or sponsored by any brand shown.

Volume is worthless if every ad sounds like a robot wrote it. So before a single line gets written, we read your real buyers: your reviews, your comments, your Reddit threads, even your competitors' reviews where your buyer says out loud what your product still has not fixed for them.

Out of that we pull your voice fingerprint, the exact words your customers use. Every ad ships in that voice, so your buyer reads their own thought on the screen before they even recognize your logo. That recognition earns the click. No amount of volume buys it. Only the real language does.

Yes, the production runs on generative models. That is how we hit a volume a human team cannot. Here is the part that matters to you: you approve every frame, nothing runs without your go, and your account stays entirely yours.

Get my free Scale Audit →

Want to see the actual category-winners we would reverse-engineer for your brand? That is the first half of the audit. Free, and yours to keep.

You have seen what we read. Now look at what we build.

This is the caliber of creative we put your name behind. Every ad below was built the same way yours will be: reverse-engineered from a creative already proven to win in its category, then rebuilt for the product you see.

the.daily.greens

Sponsored

...
Learn more›

Rebuilt from the longest-running ads in greens and daily nutrition, in the brand's own customers' words.

restorewell.co

Sponsored

...
Learn more›

Rebuilt from the longest-running ads in sleep and recovery, in the brand's own customers' words.

That is the bar. Not "good for AI." Good, full stop.

These are our engine's own work, not cherry-picked client wins. We would rather show you the real caliber than borrow someone else's logo.

You have seen the caliber. The full strategy behind every ad, plus the exact category-winners we would rebuild for you, lands in your free Scale Audit.

See a real Scale Audit, start to finish →

You have four ways to fill the shelf. Three of them do not.

Three of them sell you an input. One makes sure you never run out.

Catapult

  • What you get: a never-empty shelf of category-proven ads
  • Feeds Meta's volume: Yes, the shelf stays loaded
  • Ideas from: live category winners, read by run-time
  • Speaks in: your real customers' words

Agency

  • What you get: 5 to 10 ads a week
  • Feeds Meta's volume: No, still people-paced
  • Ideas from: whoever is on your account
  • Speaks in: depends on the copywriter

Freelancer

  • What you get: 2 to 5, when they have time
  • Feeds Meta's volume: No
  • Ideas from: one person's taste
  • Speaks in: hit or miss

Generic AI tool

  • What you get: template output, every brand gets the same
  • Feeds Meta's volume: on paper, not in practice
  • Ideas from: a template everyone else also uses
  • Speaks in: the model's, not your buyer's

Tools sell software. Agencies sell hours. Freelancers sell time. We make sure you never run out of fresh, proven-pattern ads. Once you see it on one row, you cannot unsee it on all of them.

And no, we are not the generic AI tool column. A tool like that hands you a template every other brand also gets, and you operate it alone. We hand you finished, done-for-you creative built from your market's proven winners, with one named human accountable for the result. Different category entirely.

Get my free Scale Audit →

No catch. No pitch. No obligation. Just the teardown and the winners. You decide what happens next.

The two fears worth naming

You keep the keys. We keep the shelf full.

You approve everything

Every ad lands in your Catapult Deck. Approve, revise, or kill. About fifteen minutes a week.

You publish, not us

You publish every ad yourself, as your brand, on your account. We never push a single thing live. We cannot.

Read-only, revoke anytime

Access you grant on Meta's and Shopify's own screens and revoke in one click.

Read-only means we see your spend, your results, and your creative performance, the numbers we need to build the right next ad. It cannot touch your billing, move money, spend, publish, or change a thing.

This does not replace anyone. It feeds whoever runs your account, in-house or agency. They stop grinding briefs from a cold start and start picking from a full shelf. They run the account they know better than anyone. We just keep it from ever running dry. Run us alongside your team. The brands that scale fastest let us carry more of the creative over time. Your call, your timeline.

This is not a robot you set loose on your ad account. You hold the keyboard. We keep the shelf full.

Meta Read-only
Meta
Reads your ads and results
Shopify Read-only
Shopify
Reads your orders and sales

Read access only. Not admin. Never your password.

Bas Rijksen, founder of Catapult Scale

No agency. No account managers. One person who answers.

You will always know exactly who is accountable.

I am Bas. I built this engine, and I run every account through it personally. There is no account-manager layer, no junior handoff, no ticket queue. When something needs an answer, you get it from me, the same day.

I have spent 13 years writing conversion copy for 7- and 8-figure brands, and I built a $1M+ company of my own before this one. That is the strategist brain now wired into every ad the engine ships.

That is the trade most founders never get. An agency gives you a team and a runaround. A freelancer gives you one person and a ceiling. You get the output of a full creative team from the engine, and one human who owns the result. One throat to grab. That is on purpose.

Before you apply, the things you are probably thinking.

"What is the catch on a free audit?"

None. We build it from public data: your site, your reviews, your live ads in the Meta Ad Library, and the numbers you share in the form. No account to connect, nothing to install. It costs us time, not you money. We do it because the founders who see their own plateau math laid out tend to want the shelf filled. If that is not you, you keep the audit and we part as friends.

"Are these going to be the same ads everyone else is running?"

No. A generic tool starts from a template every other brand also uses. We start from the ads your specific market already proved, rebuilt in your specific customers' words. That is the opposite of generic. You saw the caliber above.

"Will this step on my current team or agency?"

No. It feeds them. They keep running the account. We keep the shelf full so they stop building from scratch. Most founders run us alongside what they already have.

"Why should I trust you?"

That is exactly what the free audit is for. The structure answers the question. It costs you nothing, asks for zero access, and you judge the work before you connect a single account or commit a dollar. Behind it is a founder who built a $1M+ company and wrote control ads for 7- and 8-figure brands. You do not have to take that on faith. Start with the free audit and let the work speak.

Get my free Scale Audit →

See exactly where your ceiling is. We will show you for free.

Tell us your brand. We read the longest-running winners in your category, your public funnel, and the numbers you share, and we build you a Scale Audit: the exact ads we would rebuild for you, and the plateau math on your own numbers. No cost. No pitch. Yours to keep, whether we work together or not.

1.

Tell us your brand and your Meta handle. A few minutes.

2.

We build your audit from public data and the numbers you shared. No account access needed.

3.

It lands in your inbox within 48 hours. No call required to receive it.

The audit needs no account access at all. Read-only Meta and Shopify access only comes later, if you choose to work with us, and you revoke it in one click.

Want proof before you hand over a thing? Here is a complete Scale Audit, start to finish.

Preview a real Scale Audit →
Get my free Scale Audit →

For DTC supplement, beauty, and wellness brands spending $30K+ a month on Meta. We take a handful of brands at a time.

Get your free Scale Audit

Delivered in 48 hours.

A PDF with your hidden angle, the exact category-winners we would rebuild for you, 3 ready-to-test concepts, your funnel leak fixes, and dozens of your customers' own phrases.

The form IS the diagnostic. No call required.

Use your brand email. Your Scale Audit goes here.

We build out from there to map your full competitive set.

Where your highest-performing Meta ads send traffic. Advertorial, LP, PDP, quiz funnel, whatever it is.

Helps us learn your brand voice and what is already working.

For health and wellness DTC brands spending $30K+ a month on Meta. We take a handful of brands at a time.